Marketing (MKTG)

Code	Title	SH	Usually offered	NUpath	Prerequisites	Recent instructors
MKTG 1990	Elective	1–4
MKTG 2201	Introduction to Marketing	4	fall, spring, summer			David Nace Iffat Khan Jay Mulki Paul Fombelle Rachel Stewart Robert Durant Sean Gallagher Susan Sieloff
MKTG 2209	Introduction to Marketing	4	fall, spring			Sean Gallagher Sharon Thomas Susan Sieloff
MKTG 2301	Marketing and Society	4	fall	SI		Amir Grinstein
MKTG 2601	Programming with Consumer Data	4	fall, spring			Lei Pei Nabeel Gillani
MKTG 2602	Quantitative Analysis of Consumer Data	4	fall, spring			Daniel Katz Emil Palikot Kenneth Parker Mirna Snyder
MKTG 2720	Enabling Technologies for Consumer Engagement	4				Neha Aggarwal
MKTG 2801	Fashion Marketing and Branding	4
MKTG 2990	Elective	1–4
MKTG 3301	Marketing Management	4	fall, spring		one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-)	Andrew Butler Bruce Clark Didem Kurt Kenneth Parker Raymond Weaver Robert McCullough
MKTG 3401	Marketing Research	4	fall, spring		all of: one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-) one of: MGSC 1201 (min D-) MGSC 2301 (min D-) BUSM 224M MATH 2280 (min D-) ECON 2350 (min D-) BUSM 22EM MATH 3081 (min D-) POLS 2400 (min D-) IS 3500 (min D-) PSYC 2320 (min D-) PHTH 2210 (min D-) IE 3412 (min D-)	Chiu Chang Dena Yadin Felicia Lassk Lei Pei Robert Durant Smriti Kumar Yael Karlinsky Shichor
MKTG 3402	Gaining Insights from Consumer Data	4	fall, spring		all of: one of: CS 2000 (min D-) CIS 200M CS 2100 (min D-) CIS 201M CS 2500 (min D-) DS 2000 (min D-) DS 2500 (min D-) MKTG 2601 (min D-) MKTG 2602 (min D-)	Daniel Katz Ted Matherly
MKTG 3501	Marketing Analytics	4	fall, spring		one of: MKTG 3401 (min D-) (may be taken concurrently) MKTG 3402 (min D-)	Shun-Yang Lee
MKTG 3601	Foundations of Product Management	4			one of: CS 2100 (min D-) CIS 201M MATH 2280 (min D-) MATH 3081 (min D-) MGSC 2301 (min D-) BUSM 224M
MKTG 3720	Brand Management	4	fall, spring, summer			Andrew Butler Chad O'Connor Daniele Mathras Fay Dena Yadin Kenneth Parker Niland Mortimer
MKTG 3801	Entertainment and Experience Marketing	4			one of: MKTG 2201 (min D-) MKTG 2209 (min D-)
MKTG 3945	Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise	4	spring	EX	one of: MKTG 2201 (min D-) BUSM 210M MKTG 2209 (min D-)	Ekaterina Karniouchina
MKTG 3990	Elective	1–4
MKTG 4120	Undergraduate Research Practicum in Marketing	4	fall	EX		Mary Steffel Yakov Bart
MKTG 4220	Marketing in Asia	4
MKTG 4420	Sales Management	4	spring		one of: MKTG 2201 (min D-) BUSM 210M MKTG 2209 (min D-)	Ashley Keeney
MKTG 4502	Managing Customer Engagement in a Service World	4			one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-)	MATTHEW O'ROURKE Paul Fombelle
MKTG 4504	Advertising and Brand Promotion	4	fall, spring, summer		one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-)	Chad O'Connor Daniele Mathras Fay Lauren McGuiness Niland Mortimer Rachel Stewart
MKTG 4506	Consumer Behavior	4	fall, spring		one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-)	Ashley Keeney Didem Kurt Kenneth Parker Mary Steffel Nirajana Mishra
MKTG 4508	Digital Marketing	4	spring		one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-)	Alexander DePaoli
MKTG 4510	New Product Development	4			one of: MKTG 2602 (min D-) MKTG 3401 (min D-) (may be taken concurrently)	Robert McCullough
MKTG 4512	International Marketing	4			one of: MKTG 2201 (min D-) BUSM 210M MKTG 2202 (min D-) MKTG 2209 (min D-)	Amir Grinstein Ronald Rivas
MKTG 4604	Creating Business Value with Data and AI Technologies	4	fall, spring			Daniel Katz Debashish Ghose
MKTG 4605	Demand Generation and Growth Marketing	4			one of: CS 3250 (min D-) (may be taken concurrently) MKTG 3401 (min D-) MKTG 3402 (min D-)
MKTG 4606	Digital, Analytics, Technology, and Automation Research Practicum	4	fall, spring	EX		Chee Chan
MKTG 4720	Understanding the Platform Economy	4	fall			Yakov Bart
MKTG 4983	Special Topics in Marketing	4
MKTG 4990	Elective	1–4
MKTG 4992	Directed Study	1–4
MKTG 6120	Graduate Research Practicum in Marketing	3	fall	EX		Mary Steffel Yakov Bart
MKTG 6200	Creating and Sustaining Customer Markets	3	fall, spring			Andrew Butler Carolyn Boviard Fareena Sultan Niland Mortimer
MKTG 6210	Marketing Research	3	spring		all of: one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-) one of: MGSC 6200 (min C-) MGSC 6207 (min C-)	Felicia Lassk Matthew Rocklage
MKTG 6212	International Marketing	3	summer		one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	David Nace
MKTG 6214	New Product Development	3			one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	Robert McCullough
MKTG 6216	Market Focused Strategy	3			one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	Bruce Clark
MKTG 6218	Managing Customer Engagement in a Service World	3			one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	Carolyn Boviard Paul Fombelle
MKTG 6222	Digital Marketing	3			one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	Robert McCullough
MKTG 6223	Brand and Advertising Management	3	spring		one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	Chad O'Connor Yael Karlinsky Shichor
MKTG 6226	Consumer Behavior	3	fall		one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6318 (min C-)	Niland Mortimer Nirajana Mishra Robert Durant
MKTG 6230	Driving Marketing Performance: Measure, Analyze, Profit	3	spring		one of: MKTG 6200 (min C-) MKTG 6208 (min C-) MKTG 6210 (min C-) MKTG 6318 (min C-)	Craig Cuyar Niland Mortimer
MKTG 6232	Engaging Customers and Markets	3	spring			Jay Mulki
MKTG 6234	Marketing Analytics	3	fall, spring			Raymond Weaver Seung Hyun Kim Shun-Yang Lee Smriti Kumar
MKTG 6283	Marketing and Selling Innovation	3
MKTG 6285	Creating Customer Value through Artificial Intelligence	3
MKTG 6287	Succeeding in the Platform Economy	3				Yakov Bart
MKTG 6318	Customer Value and the Enterprise	2	fall, spring			Andrew Butler Ashley Keeney Bruce Clark Carolyn Boviard Koen Pauwels
MKTG 6320	Advanced Marketing Management	3	spring		MKTG 6318 (min C-)	Bruce Clark Gary Lombardo
MKTG 6410	Qualitative Marketing Research	2
MKTG 6411	Quantitative Marketing Research	2
MKTG 6412	International Marketing	2			MKTG 6418 (min C-)
MKTG 6414	New Product Development	2			MKTG 6418 (min C-)
MKTG 6416	Market-Focused Strategy	2			MKTG 6418 (min C-)
MKTG 6418	Customer Value and the Enterprise	2
MKTG 6419	Managing Customer Engagement in a Service World	4			MKTG 6418 (min C-)
MKTG 6420	Graduate Research Practicum in Marketing	4
MKTG 6421	Advanced Marketing Management	2			MKTG 6418 (min C-)
MKTG 6422	Digital Marketing	2			MKTG 6418 (min C-)
MKTG 6423	Brand and Advertising Management	4			MKTG 6418 (min C-)
MKTG 6424	B2B and Strategic Sales	2			MKTG 6418 (min C-)
MKTG 6426	Consumer Behavior	4			one of: MKTG 6200 (min C-) MKTG 6318 (min C-) MKTG 6418 (min C-)
MKTG 6428	Data-Driven Marketing	4
MKTG 6430	Driving Marketing Performance: Measure, Analyze, Profit	2
MKTG 6434	Marketing Analytics	4	spring			Sujata Ramnarayan
MKTG 6485	Creating Customer Value through Artificial Intelligence	4
MKTG 6486	Marketing Technology Management	4
MKTG 6487	Succeeding in the Platform Economy	4
MKTG 6494	Customer-Centric Research Methods for Marketing	2
MKTG 6606	Digital, Analytics, Technology, and Automation Advanced Research Practicum	3	fall, spring	EX		Chee Chan
MKTG 6962	Elective	1–4
MKTG 7001	Interdisciplinary Research in Marketing Science	4	fall			Yakov Bart
MKTG 7976	Directed Study	1–4	fall, spring, summer			Andrew Butler Chee Chan Niland Mortimer Robert McCullough

Instructors are from recent scheduled terms; each course page shows them per season with student shares. Blank means no recent scheduled sections on record.