MKTG 6230 — Driving Marketing Performance: Measure, Analyze, Profit
3 semester hoursGraduateLectureusually offered: springtypical days: ThBostonOnlineHybridOnline
Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics.This course is only available to students who matriculated in a Northeastern program prior to Fall 2026 that requires completion of this course.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Spring 2024 | 1 | 34 | 35 | 97% | 1.0 |
| Spring 2025 | 2 | 30 | 60 | 50% | 15.0 |
| Fall 2025 | 1 | 16 | 35 | 46% | 19.0 |
| Spring 2026 | 1 | 22 | 35 | 63% | 13.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 16% · T 0% · W 0% · Th 62% · F 0%
Common patterns: R (62% of sections), async (23% of sections), M (16% of sections) — in patterns, R means Thursday
Professors
Fall
- Niland Mortimer (100% of students) · reviews
Spring
- Niland Mortimer (73% of students) · reviews
- Craig Cuyar (27% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app