MKTG 6210 — Marketing Research

3 semester hoursGraduateLectureusually offered: springtypical days: MBostonOnlineHybridOnlineTraditional

Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement.

Prerequisites

all of:
- one of:
  - MKTG 6200 (min C-)
  - MKTG 6208 (min C-)
  - MKTG 6318 (min C-)
- one of:
  - MGSC 6200 (min C-)
  - MGSC 6207 (min C-)

Offering history

Term	Sections	Enrolled	Capacity	Full	Open seats/section
Spring 2024	2	18	55	33%	18.5
Spring 2025	1	10	35	29%	25.0
Spring 2026	1	14	35	40%	21.0

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 55% · T 0% · W 24% · Th 0% · F 0%

Common patterns: M (55% of sections), W (24% of sections), async (21% of sections) — in patterns, R means Thursday

Professors

Spring

Matthew Rocklage (57% of students) · reviews
Felicia Lassk (43% of students) · reviews

Percentages are each professor's average share of the season's enrolled students in recent terms.

Unlocks

MKTG 6230

Courses that list MKTG 6210 in their prerequisites.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app

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 "retiredSince": "2026-09-03"
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