MKTG 6318 — Customer Value and the Enterprise
2 semester hoursGraduateLectureusually offered: fall, springtypical days: ThBostonOnlineOnlineTraditional
Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 3 | 139 | 172 | 81% | 11.0 |
| Spring 2024 | 1 | 39 | 38 | 103% | 0.0 |
| Fall 2024 | 4 | 139 | 272 | 51% | 33.3 |
| Spring 2025 | 3 | 89 | 254 | 35% | 55.0 |
| Fall 2025 | 3 | 191 | 296 | 65% | 35.0 |
| Spring 2026 | 1 | 43 | 43 | 100% | 0.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 31% · T 21% · W 0% · Th 52% · F 0%
Common patterns: async (48% of sections), MR (31% of sections), TR (21% of sections) — in patterns, R means Thursday
Professors
Fall
- Carolyn Boviard (41% of students) · reviews
- Koen Pauwels (33% of students) · reviews
- Bruce Clark (26% of students) · reviews
Spring
- Ashley Keeney (48% of students) · reviews
- Andrew Butler (32% of students) · reviews
- Carolyn Boviard (20% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Unlocks
MKTG 6210, MKTG 6212, MKTG 6214, MKTG 6216, MKTG 6218, MKTG 6222, MKTG 6223, MKTG 6226, MKTG 6230, MKTG 6320, MKTG 6426
Courses that list MKTG 6318 in their prerequisites.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
More
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"retiredSince": "2026-09-03"
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