MKTG 6222 — Digital Marketing

3 semester hoursGraduateLecturetypical days: M/WBostonTraditional

Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing.

Prerequisites

• one of:
  • MKTG 6200 (min C-)
  • MKTG 6208 (min C-)
  • MKTG 6318 (min C-)

Offering history

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 100% · T 0% · W 100% · Th 0% · F 0%

Common patterns: MW (100% of sections) — in patterns, R means Thursday

Professors

Summer A

• Robert McCullough (100% of students) · reviews

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app

More

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 "retiredSince": "2026-09-03"
}