MKTG 6200 — Creating and Sustaining Customer Markets
3 semester hoursGraduateLectureusually offered: fall, springBostonHybrid
Focuses on marketing analysis and planning. Emphasizes analysis of customer needs and company and competitor capabilities. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Discusses how to deliver this strategy through the development of an integrated marketing program covering product offerings, pricing, promotion, and distribution. Includes professional accounting students.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 2 | 79 | 80 | 99% | 0.5 |
| Spring 2024 | 3 | 43 | 106 | 41% | 21.0 |
| Fall 2024 | 2 | 61 | 80 | 76% | 9.5 |
| Spring 2025 | 1 | 13 | 36 | 36% | 23.0 |
| Fall 2025 | 2 | 62 | 80 | 78% | 9.0 |
| Spring 2026 | 1 | 26 | 40 | 65% | 14.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 11% · T 41% · W 0% · Th 48% · F 0%
Common patterns: R (48% of sections), T (41% of sections), M (11% of sections) — in patterns, R means Thursday
Professors
Fall
- Niland Mortimer (40% of students) · reviews
- Fareena Sultan (23% of students) · reviews
- Carolyn Boviard (19% of students) · reviews
- Andrew Butler (18% of students) · reviews
Spring
- Fareena Sultan (62% of students) · reviews
- Carolyn Boviard (38% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Unlocks
MKTG 6210, MKTG 6212, MKTG 6214, MKTG 6216, MKTG 6218, MKTG 6222, MKTG 6223, MKTG 6226, MKTG 6230, MKTG 6426
Courses that list MKTG 6200 in their prerequisites.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app