MKTG 6214 — New Product Development
3 semester hoursGraduateLecturetypical days: T/ThBostonTraditional
Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Summer A 2024 | 1 | 20 | 35 | 57% | 15.0 |
| Summer A 2025 | 1 | 13 | 35 | 37% | 22.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 39% · T 61% · W 39% · Th 61% · F 0%
Common patterns: TR (61% of sections), MW (39% of sections) — in patterns, R means Thursday
Professors
Summer A
- Robert McCullough (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
More
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"retired": true,
"retiredSince": "2026-09-03"
}