MKTG 6223 — Brand and Advertising Management
3 semester hoursGraduateLectureusually offered: springtypical days: TBostonHybridTraditional
Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in today’s marketing communications platforms. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 33 | 35 | 94% | 2.0 |
| Spring 2024 | 1 | 33 | 35 | 94% | 2.0 |
| Summer A 2024 | 1 | 14 | 35 | 40% | 21.0 |
| Spring 2025 | 1 | 35 | 35 | 100% | 0.0 |
| Summer A 2025 | 1 | 8 | 35 | 23% | 27.0 |
| Spring 2026 | 1 | 31 | 35 | 89% | 4.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 31% · T 69% · W 9% · Th 5% · F 0%
Common patterns: T (64% of sections), M (21% of sections), MW (9% of sections), TR (5% of sections) — in patterns, R means Thursday
Professors
Fall
- Yael Karlinsky Shichor (100% of students) · reviews
Spring
- Chad O'Connor (100% of students) · reviews
Summer A
- Chad O'Connor (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
More
{
"retired": true,
"retiredSince": "2026-09-03"
}