MKTG 6226 — Consumer Behavior
3 semester hoursGraduateLectureusually offered: falltypical days: M/WBostonHybridTraditional
Focuses on the consumer as the key element of marketing strategy and application. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Summer B 2023 | 1 | 34 | 35 | 97% | 1.0 |
| Fall 2024 | 1 | 26 | 35 | 74% | 9.0 |
| Summer B 2025 | 1 | 20 | 35 | 57% | 15.0 |
| Fall 2025 | 1 | 24 | 35 | 69% | 11.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 52% · T 0% · W 100% · Th 0% · F 0%
Common patterns: MW (52% of sections), W (48% of sections) — in patterns, R means Thursday
Professors
Fall
- Nirajana Mishra (100% of students) · reviews
Summer B
- Niland Mortimer (63% of students) · reviews
- Robert Durant (37% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
More
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"retiredSince": "2026-09-03"
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