MKTG 6216 — Market Focused Strategy
3 semester hoursGraduateLecturetypical days: T/ThBostonOnlineOnlineTraditional
Offers an advanced course in defining and managing an organization’s product-market strategy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Emphasizes using market information to choose and manage the company’s relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Spring 2024 | 1 | 7 | 20 | 35% | 13.0 |
| Summer B 2024 | 1 | 19 | 35 | 54% | 16.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 73% · W 0% · Th 73% · F 0%
Common patterns: TR (73% of sections), async (27% of sections) — in patterns, R means Thursday
Professors
Spring
- Bruce Clark (100% of students) · reviews
Summer B
- Bruce Clark (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
More
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"retired": true,
"retiredSince": "2026-09-03"
}