MKTG 6218 — Managing Customer Engagement in a Service World
3 semester hoursGraduateLectureBostonHybrid
Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students’ future careers.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Summer B 2023 | 1 | 23 | 35 | 66% | 12.0 |
| Summer B 2024 | 1 | 6 | 35 | 17% | 29.0 |
| Fall 2024 | 1 | 34 | 35 | 97% | 1.0 |
| Spring 2026 | 1 | 19 | 35 | 54% | 16.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 49% · T 28% · W 30% · Th 28% · F 0%
Common patterns: M (41% of sections), TR (28% of sections), W (23% of sections), MW (7% of sections) — in patterns, R means Thursday
Professors
Fall
- Carolyn Boviard (100% of students) · reviews
Spring
- Paul Fombelle (100% of students) · reviews
Summer B
- Carolyn Boviard (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
More
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"retired": true,
"retiredSince": "2026-09-03"
}