MKTG 6320 — Advanced Marketing Management
3 semester hoursGraduateLectureusually offered: springtypical days: WBostonTraditional
Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators.This course is only available to students who matriculated in a Northeastern program prior to Fall 2026 that requires completion of this course.
Prerequisites
- MKTG 6318 (min C-)
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Spring 2024 | 1 | 23 | 40 | 57% | 17.0 |
| Spring 2025 | 1 | 20 | 40 | 50% | 20.0 |
| Spring 2026 | 1 | 22 | 40 | 55% | 18.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 100% · Th 0% · F 0%
Common patterns: W (100% of sections) — in patterns, R means Thursday
Professors
Spring
- Bruce Clark (66% of students) · reviews
- Gary Lombardo (34% of students)
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app