MKTG 6234 — Marketing Analytics

3 semester hoursGraduateLectureusually offered: fall, springBostonHybridTraditional

Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets.This course is only available to students who matriculated in a Northeastern program prior to Fall 2026 that requires completion of this course.

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Fall 20232347049%18.0
Spring 20242747599%0.5
Summer A 20241273577%8.0
Fall 20242587083%6.0
Spring 20252337544%21.0
Summer A 20251233566%12.0
Fall 20251333594%2.0
Spring 202614040100%0.0

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 36% · T 6% · W 34% · Th 40% · F 0%

Common patterns: R (40% of sections), M (20% of sections), W (18% of sections), MW (16% of sections), T (6% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Summer A

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app