MKTG 3401 — Marketing Research

4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: T/FBostonTraditional

Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Exercises skills of project management, teamwork, and client relationship management. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions.

Prerequisites

all of:
- one of:
  - MKTG 2201 (min D-)
  - BUSM 210M
  - MKTG 2202 (min D-)
  - MKTG 2209 (min D-)
- one of:
  - MGSC 1201 (min D-)
  - MGSC 2301 (min D-)
  - BUSM 224M
  - MATH 2280 (min D-)
  - ECON 2350 (min D-)
  - BUSM 22EM
  - MATH 3081 (min D-)
  - POLS 2400 (min D-)
  - IS 3500 (min D-)
  - PSYC 2320 (min D-)
  - PHTH 2210 (min D-)
  - IE 3412 (min D-)

Offering history

Term	Sections	Enrolled	Capacity	Full	Open seats/section
Fall 2023	6	177	190	93%	2.2
Spring 2024	5	166	200	83%	6.8
Summer A 2024	1	15	40	38%	25.0
Fall 2024	5	181	210	86%	5.8
Spring 2025	5	172	200	86%	5.6
Summer A 2025	1	25	40	63%	15.0
Fall 2025	5	159	210	76%	10.2
Spring 2026	5	174	200	87%	5.2

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 1% · T 81% · W 12% · Th 5% · F 81%

Common patterns: TF (66% of sections), T (14% of sections), WF (11% of sections), R (4% of sections), F (4% of sections), MTWR (1% of sections) — in patterns, R means Thursday

Professors

Fall

Yael Karlinsky Shichor (58% of students) · reviews
Felicia Lassk (23% of students) · reviews
Chiu Chang (19% of students) · reviews

Spring

Chiu Chang (38% of students) · reviews
Dena Yadin (21% of students) · reviews
Lei Pei (16% of students) · reviews
Smriti Kumar (10% of students) · reviews

Summer A

Robert Durant (63% of students) · reviews
Smriti Kumar (38% of students) · reviews

Percentages are each professor's average share of the season's enrolled students in recent terms.

Unlocks

MKTG 3501, MKTG 4510, MKTG 4605

Courses that list MKTG 3401 in their prerequisites.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app