MKTG 2201 — Introduction to Marketing

4 semester hoursUndergraduateLectureusually offered: fall, spring, summerBostonOakland, CAOnlineOnlineTraditional

Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Summer B 20232328040%24.0
Fall 20232069870399%0.3
Spring 20241874775899%0.6
Summer A 2024918724776%6.7
Summer B 20242588073%11.0
Fall 202418719721100%0.1
Spring 20252181182798%0.8
Summer A 2025918024075%6.7
Summer B 20252608075%10.0
Fall 20251975676099%0.2
Spring 20262179582896%1.6

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 48% · T 21% · W 43% · Th 42% · F 25%

Common patterns: MWR (31% of sections), F (11% of sections), async (11% of sections), TF (10% of sections), M (10% of sections), T (7% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Summer A

Summer B

Percentages are each professor's average share of the season's enrolled students in recent terms.

Unlocks

BUSN 3501, MKTG 3301, MKTG 3401, MKTG 3801, MKTG 3945, MKTG 4420, MKTG 4502, MKTG 4504, MKTG 4506, MKTG 4508, MKTG 4512

Courses that list MKTG 2201 in their prerequisites.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app