MKTG 3301 — Marketing Management

4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: T/FBostonTraditional

Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Develops skill in marketing decision making, critical analysis, and communication. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). A marketing plan project is used to enable students to apply their understanding about the marketing process.

Prerequisites

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Summer B 20231124030%28.0
Fall 2023515115896%1.4
Spring 2024412116076%9.8
Fall 2024415016889%4.5
Spring 2025414916093%2.8
Fall 2025517520884%6.6
Spring 2026414716092%3.3

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 14% · T 61% · W 40% · Th 1% · F 70%

Common patterns: TF (49% of sections), WF (21% of sections), MW (13% of sections), T (11% of sections), W (5% of sections), MTWR (1% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Summer B

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app