MKTG 4504 — Advertising and Brand Promotion

4 semester hoursUndergraduateLectureusually offered: fall, spring, summerBostonOnlineOnlineTraditional

Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.

Prerequisites

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Fall 20232727596%1.5
Spring 20243118118100%0.0
Summer A 202414040100%0.0
Summer B 20241304075%10.0
Fall 2024312112299%0.3
Spring 20254156155101%0.0
Summer A 20251384095%2.0
Summer B 20251374093%3.0
Fall 2025310912289%4.3
Spring 2026311612097%1.3

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 13% · T 49% · W 22% · Th 17% · F 49%

Common patterns: TF (36% of sections), async (29% of sections), WF (13% of sections), MTWR (8% of sections), T (5% of sections), MR (5% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Summer A

Summer B

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app