MKTG 4502 — Managing Customer Engagement in a Service World
4 semester hoursUndergraduateLecturetypical days: M/ThBostonTraditional
Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students’ future careers. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2024 | 1 | 42 | 42 | 100% | 0.0 |
| Spring 2026 | 1 | 38 | 40 | 95% | 2.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 53% · T 0% · W 0% · Th 100% · F 0%
Common patterns: MR (53% of sections), R (48% of sections) — in patterns, R means Thursday
Professors
Fall
- MATTHEW O'ROURKE (100% of students) · reviews
Spring
- Paul Fombelle (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app