MKTG 4508 — Digital Marketing
4 semester hoursUndergraduateLectureusually offered: springtypical days: T/FBostonTraditional
Examines the impact of technology on the marketing of goods and services. Focuses on the Internet and the World Wide Web. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Introduces students to frameworks that help explain current issues in electronic marketing. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 40 | 40 | 100% | 0.0 |
| Spring 2024 | 1 | 40 | 40 | 100% | 0.0 |
| Spring 2025 | 1 | 39 | 40 | 98% | 1.0 |
| Spring 2026 | 1 | 40 | 40 | 100% | 0.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 25% · T 75% · W 25% · Th 0% · F 75%
Common patterns: TF (75% of sections), MW (25% of sections) — in patterns, R means Thursday
Professors
Fall
- Alexander DePaoli (100% of students) · reviews
Spring
- Alexander DePaoli (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app