MKTG 3945 — Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise
4 semester hoursUndergraduateLectureNUpath EXusually offered: springtypical days: TOakland, CATraditional
Emphasizes business-to-business (B2B) marketing and develops students’ ability to propose solutions to real-world challenges faced by a B2B corporation. Uses the help of an industry partner to present B2B concepts against the backdrop of innovation and partnership building. Offers students the opportunity to gain insight into a B2B company’s products, history, current marketing strategies, and past projects. Examines and contrasts B2B and B2C marketing and innovation, covers B2B strategy design and partnerships, and provides guidance on managing creative processes. Introduces students to a series of new challenges presented by senior management, prompting students to develop practical solutions and effectively present their proposals to management. Focuses on the process of developing innovative solutions for real-world challenges, including creating storyboards, designing content, and practicing professional pitches.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Spring 2026 | 1 | 12 | 25 | 48% | 13.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 100% · W 0% · Th 0% · F 0%
Common patterns: T (100% of sections) — in patterns, R means Thursday
Professors
Spring
- Ekaterina Karniouchina (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · All MKTG courses · Plan it at numap.app