MKTG 4506 — Consumer Behavior

4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: M/W/ThBostonTraditional

Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers’ attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior.

Prerequisites

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Summer B 20231244060%16.0
Fall 20232788098%1.0
Spring 20243120120100%0.0
Fall 2024311912099%0.3
Spring 2025311712098%1.0
Fall 20253120120100%0.0
Spring 202628080100%0.0

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 52% · T 34% · W 58% · Th 58% · F 36%

Common patterns: MWR (42% of sections), TF (24% of sections), WF (12% of sections), MR (6% of sections), T (6% of sections), R (6% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Summer B

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app