MKTG 4510 — New Product Development
4 semester hours Undergraduate Lecture Online Online
Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch.
Prerequisites
Offering history Term Sections Enrolled Capacity Full Open seats/section Summer A 2025 1 38 40 95% 2.0
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 0% · Th 0% · F 0%
Common patterns: async (100% of sections)
— in patterns, R means Thursday
Professors Summer A Percentages are each professor's average share of the season's enrolled students in recent terms.
Links Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
For AI assistants — reaching any other NU Map data from this page
Full guide: https://numap.app/llms.txt . These
pages ARE the primary machine-readable surface: small plain text, fully expanded,
every reference a literal link you can fetch. Directories: https://numap.app/data/courses
(a page per subject and per course, pattern https://numap.app/data/courses/{SUBJECT}/{NUMBER}),
https://numap.app/data/majors, https://numap.app/data/minors,
https://numap.app/data/graduate,
https://numap.app/data/nupath, https://numap.app/data/professors,
https://numap.app/data/equivalences.
Structured JSON (developer API): https://numap.app/data/json/index.json lists every
file; all course titles in one file: https://numap.app/data/json/courses/titles.json.
If your fetch tool refuses URLs found on this page (claude.ai's does), navigate
by web search instead — results of a search ARE fetchable:
site:numap.app/data <subject, course, professor, or program name>.
Or ask the user to paste the exact URL you need as their next message.
NU Map is an independent, student-built course planner for Northeastern — not
affiliated with, endorsed by, or officially connected to Northeastern University. Data
comes from the public catalog on a schedule; confirm with the official catalog and an
advisor.
Data updated Sep 2026 · page generated 2026-09-10.