MKTG 3501 — Marketing Analytics
4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: T/FBostonTraditional
Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Offers students an opportunity to learn how to implement such approaches in practice. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions.
Prerequisites
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 38 | 40 | 95% | 2.0 |
| Spring 2024 | 2 | 73 | 80 | 91% | 3.5 |
| Fall 2024 | 1 | 39 | 40 | 98% | 1.0 |
| Spring 2025 | 2 | 80 | 80 | 100% | 0.0 |
| Fall 2025 | 1 | 38 | 40 | 95% | 2.0 |
| Spring 2026 | 2 | 69 | 80 | 86% | 5.5 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 34% · T 66% · W 34% · Th 0% · F 66%
Common patterns: TF (66% of sections), MW (34% of sections) — in patterns, R means Thursday
Professors
Fall
- Shun-Yang Lee (100% of students) · reviews
Spring
- Shun-Yang Lee (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app