MKTG 3402 — Gaining Insights from Consumer Data

4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: TBostonTraditional

Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design.

Prerequisites

all of:
- one of:
  - CS 2000 (min D-)
  - CIS 200M
  - CS 2100 (min D-)
  - CIS 201M
  - CS 2500 (min D-)
  - DS 2000 (min D-)
  - DS 2500 (min D-)
  - MKTG 2601 (min D-)
- MKTG 2602 (min D-)

Offering history

Term	Sections	Enrolled	Capacity	Full	Open seats/section
Spring 2024	1	32	40	80%	8.0
Fall 2024	1	24	40	60%	16.0
Spring 2025	1	40	40	100%	0.0
Fall 2025	1	27	40	68%	13.0
Spring 2026	1	37	40	93%	3.0

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 0% · T 60% · W 15% · Th 25% · F 38%

Common patterns: T (37% of sections), R (25% of sections), TF (23% of sections), WF (15% of sections) — in patterns, R means Thursday

Professors

Fall

Daniel Katz (100% of students) · reviews

Spring

Daniel Katz (71% of students) · reviews
Ted Matherly (29% of students) · reviews

Percentages are each professor's average share of the season's enrolled students in recent terms.

Unlocks

MKTG 3501, MKTG 4605

Courses that list MKTG 3402 in their prerequisites.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app