Examines marketing and brand strategy development within the fashion industry, exploring how cultural, economic, and societal forces shape fashion consumption decisions. Offers students an opportunity to develop strategic marketing plans tailored to fashion brands, with a focus on brand storytelling, consumer behavior, and digital marketing. Topics include ethical and sustainable fashion practices, global fashion market trend analysis, public relations, influencer marketing, omnichannel campaign management, digital platforms, and artificial intelligence in the context of the fashion industry. Offers practical experience in developing innovative marketing and branding strategies for the fashion industry through projects, case studies, and site visits.