MKTG 6283 — Marketing and Selling Innovation
3 semester hours Graduate Lecture
Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firm’s product position in the marketplace. Focuses on developing and executing sales. Explores business-to-business and business-to-customer strategies.
Links Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app
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