MKTG 4720 — Understanding the Platform Economy
4 semester hoursUndergraduateLectureusually offered: falltypical days: TBostonTraditional
Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 11 | 40 | 28% | 29.0 |
| Spring 2025 | 1 | 26 | 40 | 65% | 14.0 |
| Fall 2025 | 1 | 30 | 40 | 75% | 10.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 61% · W 0% · Th 39% · F 0%
Common patterns: T (61% of sections), R (39% of sections) — in patterns, R means Thursday
Professors
Fall
- Yakov Bart (100% of students) · reviews
Spring
- Yakov Bart (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app