MKTG 6232 — Engaging Customers and Markets
3 semester hoursGraduateLectureusually offered: springOnlineOnline
Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Spring 2024 | 1 | 9 | 40 | 23% | 31.0 |
| Spring 2025 | 1 | 11 | 40 | 28% | 29.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 0% · Th 0% · F 0%
Common patterns: async (100% of sections) — in patterns, R means Thursday
Professors
Spring
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app