MKTG 4120 — Undergraduate Research Practicum in Marketing
4 semester hoursUndergraduateLectureNUpath EXusually offered: falltypical days: TBostonHybrid
Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Students meet weekly with the course instructors for skill-building sessions and lab meetings.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 6 | 20 | 30% | 14.0 |
| Fall 2024 | 1 | 5 | 20 | 25% | 15.0 |
| Spring 2025 | 1 | 7 | 20 | 35% | 13.0 |
| Fall 2025 | 1 | 6 | 20 | 30% | 14.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 100% · W 0% · Th 0% · F 0%
Common patterns: T (100% of sections) — in patterns, R means Thursday
Professors
Fall
- Yakov Bart (71% of students) · reviews
- Mary Steffel (29% of students) · reviews
Spring
- Yakov Bart (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app