MKTG 4606 — Digital, Analytics, Technology, and Automation Research Practicum
4 semester hoursUndergraduateLectureNUpath EXusually offered: fall, springtypical days: ThBostonHybrid
Offers an advanced-level experiential learning opportunity for students who wish to gain exposure to solving problems facing businesses and other organizations using data analytics and digital technology applications. The practicum offers students an opportunity to learn through active participation in client-centric challenges in a DATA context. Faculty and organizations present a variety of such challenges, and students are guided through solving these challenges. Discusses how new technologies affect human behavior, examines how digital convergence impacts society and organizations, and studies how to apply state-of-the-art methods in machine learning to create value for businesses and organizations. Students practice communicating and enabling change within organizations. Focuses on building students’ technical and managerial skills to develop capacities to situate a business problem in a wider research context.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 3 | 13 | 23% | 10.0 |
| Spring 2024 | 1 | 1 | 30 | 3% | 29.0 |
| Fall 2024 | 1 | 6 | 15 | 40% | 9.0 |
| Spring 2025 | 1 | 3 | 30 | 10% | 27.0 |
| Fall 2025 | 1 | 2 | 15 | 13% | 13.0 |
| Spring 2026 | 1 | 8 | 30 | 27% | 22.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 13% · Th 87% · F 0%
Common patterns: R (87% of sections), W (13% of sections) — in patterns, R means Thursday
Professors
Fall
Spring
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app