MKTG 6418 — Customer Value and the Enterprise

2 semester hoursGraduateLecture

Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization.

Unlocks

MKTG 6412, MKTG 6414, MKTG 6416, MKTG 6419, MKTG 6421, MKTG 6422, MKTG 6423, MKTG 6424, MKTG 6426

Courses that list MKTG 6418 in their prerequisites.

Links

Official catalog (MKTG course descriptions) · All MKTG courses · Plan it at numap.app