MKTG 6412 — International Marketing

2 semester hoursGraduateLecture

Offers students an opportunity to develop an understanding of the challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forces—economic, cultural, and political—affecting the marketing process in the international marketplace.

Prerequisites

Links

Official catalog (MKTG course descriptions) · All MKTG courses · Plan it at numap.app