MKTG 3720 — Brand Management

4 semester hoursUndergraduateLectureusually offered: fall, spring, summertypical days: TBostonOakland, CAOnlineOnlineTraditional

Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products.

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Fall 20232798099%0.5
Spring 20243109108101%0.0
Summer A 202414040100%0.0
Summer B 20241274068%13.0
Fall 2024312312698%1.0
Spring 202528680108%0.0
Summer A 202514140102%0.0
Fall 202539710989%4.0
Spring 2026312012298%0.7

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 17% · T 70% · W 20% · Th 10% · F 45%

Common patterns: TF (34% of sections), T (33% of sections), WF (11% of sections), MR (6% of sections), async (6% of sections), MW (6% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Summer A

Summer B

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app