MKTG 6420 — Graduate Research Practicum in Marketing
4 semester hoursGraduateLecture
Presents an advanced-level experiential learning opportunity for students considering an academic career in marketing. Research may be behavioral/experimental or quantitative/analytical in nature. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Students participate in formal research training, attend weekly meetings with the faculty leads for the course, present their research, and submit a research paper at the end of the semester.