MKTG 2301 — Marketing and Society
4 semester hoursUndergraduateLectureNUpath SIusually offered: falltypical days: TBostonTraditional
Examines the role of marketing and business in society’s central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Reviews some of our society’s main problems and a critical view of marketing and business in today’s world. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence people’s behavior for advancing a socially desirable change. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 39 | 40 | 98% | 1.0 |
| Spring 2024 | 1 | 41 | 40 | 102% | 0.0 |
| Fall 2024 | 1 | 43 | 42 | 102% | 0.0 |
| Fall 2025 | 1 | 42 | 42 | 100% | 0.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 100% · W 0% · Th 0% · F 0%
Common patterns: T (100% of sections) — in patterns, R means Thursday
Professors
Fall
- Amir Grinstein (100% of students) · reviews
Spring
- Amir Grinstein (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app