MKTG 4604 — Creating Business Value with Data and AI Technologies

4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: W/FBostonTraditional

Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation.

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Fall 20231264065%14.0
Spring 20241384095%2.0
Fall 20241264065%14.0
Spring 20251545598%1.0
Fall 20252628078%9.0
Spring 202628380104%0.0

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 0% · T 23% · W 77% · Th 0% · F 86%

Common patterns: WF (77% of sections), T (14% of sections), TF (9% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (MKTG course descriptions) · Student reviews on RateMyHusky · All MKTG courses · Plan it at numap.app