MKTG 6285 — Creating Customer Value through Artificial Intelligence
3 semester hoursGraduateLecture
Investigates how companies can create customer value through artificial intelligence. Studies companies from startups to large multinationals across a variety of industries. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Does not require coding or algorithm development.