Business Administration and Psychology, BS (Oakland)
Undergraduatemajor2027 catalogBusinessOakland128 semester hours totalunverified parse — check the source
Official catalog page for this program
Required Business Core Courses
- ACCT 1201 — Financial Accounting and Reporting
- ACCT 2301 — Profit Analysis for Managers and Advisors
- FINA 2201 — Financial Management
- INNO 2301 — Innovation!
- INTB 1203 — International Business and Global Social Responsibility
- One of:
- MKTG 2201 — Introduction to Marketing
- One of:
- STRT 4501 — Strategy in Action
Supporting Courses for Business
- One of:
From the catalog
Mathematics
Complete one of the following. MATH 1231 is strongly recommended for this major:
- One of:
Required Courses
- PSYC 1101 — Foundations of Psychology
- PSYC 3400 — Personality
- PSYC 3402 — Social Psychology
- PSYC 3404 — Developmental Psychology
- PSYC 3466 — Cognition
Statistics
From the catalog
Complete one of the following. Students who receive transfer credit for the Advanced Placement Statistics exam may complete the 1 semester hour PSYC 2315 course (requires department permission):
- Choose 1 semester hours from:
Required Seminar
From the catalog
Complete one of the following:
- One of:
- PSYC 4656 — Seminar in Biological Psychology
- PSYC 4658 — Seminar in Psycholinguistics
- PSYC 4660 — Seminar in Cognition
- PSYC 4662 — Seminar in Personality
- PSYC 4664 — Seminar in Social Psychology
- PSYC 4666 — Seminar in Clinical Psychology
- PSYC 4668 — Seminar in Sensation and Perception
- PSYC 4674 — Seminar in Cognitive Neuroscience
- PSYC 4676 — Seminar in Developmental Psychology
- PSYC 4678 — Seminar in Social and Affective Neuroscience
- PSYC 4682 — Seminar in Learning and Motivation
Required Lab
From the catalog
Complete one of the following. This requirement may not be fulfilled via transfer credit:
- One of:
- PSYC 4600 — Laboratory in Research Design
- PSYC 4604 — Laboratory in Learning and Motivation
- PSYC 4606 — Laboratory in Biological Psychology
- PSYC 4610 — Laboratory in Psycholinguistics
- PSYC 4612 — Laboratory in Cognition
- PSYC 4614 — Laboratory in Social Psychology
- PSYC 4616 — Laboratory in Personality
- PSYC 4622 — Laboratory in Sensation and Perception
- PSYC 4624 — Laboratory in Affective Science
- PSYC 4628 — Laboratory in Developmental Psychology
Psychology Electives
From the catalog
Complete two PSYC courses not used to fulfill the requirements above:
PSYC 1001 to PSYC 5999
- Choose 8 semester hours from:
- Any PSYC course numbered 1001–5999
Integrative Course
Introduction to College
- One of:
Co-op Preparation
From the catalog
Complete one of the following:
- One of:
Writing Requirement
- One of:
- One of:
Business Experiential Learning
From the catalog
Complete at least one of the following experiences:
- One of:
Concentrations (choose 1)
Entrepreneurial Startups
From the catalog
Complete two electives, one of which may come from the Additional Electives list:
Additional Electives
One course from an approved Dialogue may count toward the additional elective.
- INNO 2301 — Innovation!
- ENTR 4501 — Integrated Studies in Entrepreneurial Startups
From the catalog
Additional Electives
- Choose 8 semester hours from:
- ENTR 2303 — Marketing Strategies for Startups
- ENTR 3305 — Business Model Design and Innovation
- ENTR 3330 — Design Thinking for Startups
- ENTR 2215 — Understanding Family Enterprise
- ENTR 2225 — Examining Family Business Dynamics Through Film
- ENTR 3217 — Global Family Business Leadership
- ENTR 3304 — Entrepreneurship and Innovation Law
- ENTR 3401 — Consulting Operations and Growth in Small and Medium Enterprises
- ENTR 3945 — New Venture Development: Startup Immersion
- ENTR 4414 — Bridging Conflict, Creating Diversity
- ENTR 4983 — Special Topics in Entrepreneurship
- FINA 4610 — Entrepreneurial Finance and Private Equity
- INNO 2206 — Global Social Enterprise
- INNO 2304 — Industry Disruption and Corporate Transformation
- INNO 2414 — The Social Impact of Business
- INNO 3303 — Digital Platform Strategies and Data-Driven Business Models
- INNO 3309 — Funding and Measuring Social Impact
- INNO 3335 — Product Innovation and Portfolio Management
- INNO 4225 — Growth, Acquisitions, and Alliances
- INNO 4983 — Special Topics in Innovation
Finance
From the catalog
Complete three of the following:
The following courses may not be used toward a Finance concentration elective: FINA3740, FINA3750
- One of:
- Choose 12 semester hours from:
- One of:
- FINA 2730 — Fintech and Financial Innovation
- FINA 3301 — Corporate Finance
- FINA 3303 — Investments
- FINA 3305 — Real Estate Principles
- FINA 3401 — Responsible Investing
- FINA 4219 — Portfolio Management
- FINA 4220 — Behavioral Finance
- FINA 4320 — International Financial Management
- FINA 4335 — Computational Methods and Their Applications in Finance
- FINA 4340 — Blockchain Applications in Finance
- FINA 4350 — Applied Financial Econometrics and Data Modeling
- FINA 4370 — Financial Modeling
- FINA 4390 — Machine Learning in Finance
- FINA 4410 — Valuation and Value Creation
- FINA 4412 — Personal Financial Planning
- FINA 4420 — Mergers and Acquisitions
- FINA 4460 — Algorithmic and Robo-Trading
- FINA 4512 — Financial Risk Management
- FINA 4514 — Investment Banking
- FINA 4516 — Real Estate Finance
- FINA 4524 — Credit Analysis
- FINA 4526 — Core Topics in Alternative Investments
- FINA 4604 — Fixed-Income Securities
- FINA 4610 — Entrepreneurial Finance and Private Equity
- FINA 4983 — Special Topics in Finance
Fintech
From the catalog
Complete two of the following:
- One of:
From the catalog
Choose one option below:
- Choose 4 semester hours from:
- Choose 8 semester hours from:
Marketing
From the catalog
Complete three of the following:
Note: MKTG 2601 cannot be used towards a Marketing elective.
- One of:
- Choose 12 semester hours from:
- ENTR 4414 — Bridging Conflict, Creating Diversity
- MKTG 2301 — Marketing and Society
- MKTG 2602 — Quantitative Analysis of Consumer Data
- MKTG 2720 — Enabling Technologies for Consumer Engagement
- MKTG 2801 — Fashion Marketing and Branding
- MKTG 3301 — Marketing Management
- MKTG 3401 — Marketing Research
- MKTG 3402 — Gaining Insights from Consumer Data
- MKTG 3501 — Marketing Analytics
- MKTG 3720 — Brand Management
- MKTG 3945 — Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise
- MKTG 4120 — Undergraduate Research Practicum in Marketing
- MKTG 4220 — Marketing in Asia
- MKTG 4420 — Sales Management
- MKTG 4502 — Managing Customer Engagement in a Service World
- MKTG 4504 — Advertising and Brand Promotion
- MKTG 4506 — Consumer Behavior
- MKTG 4508 — Digital Marketing
- MKTG 4510 — New Product Development
- MKTG 4512 — International Marketing
- MKTG 4604 — Creating Business Value with Data and AI Technologies
- MKTG 4605 — Demand Generation and Growth Marketing
- MKTG 4606 — Digital, Analytics, Technology, and Automation Research Practicum
- MKTG 4720 — Understanding the Platform Economy
- MKTG 4983 — Special Topics in Marketing
Social Innovation and Entrepreneurship
From the catalog
Complete two of the following, one of which may come from the additional elective list:
One course from an approved Dialogue may count toward the additional elective.
- INNO 2301 — Innovation!
- INNO 4506 — Integrated Studies in Social Innovation and Entrepreneurship
From the catalog
Additional Electives
- Choose 8 semester hours from:
- INNO 2206 — Global Social Enterprise
- INNO 2414 — The Social Impact of Business
- INNO 3309 — Funding and Measuring Social Impact
- ENTR 2303 — Marketing Strategies for Startups
- ENTR 3217 — Global Family Business Leadership
- ENTR 3304 — Entrepreneurship and Innovation Law
- ENTR 3305 — Business Model Design and Innovation
- ENTR 3330 — Design Thinking for Startups
- ENTR 4983 — Special Topics in Entrepreneurship
- INNO 2304 — Industry Disruption and Corporate Transformation
- INNO 3335 — Product Innovation and Portfolio Management
- INNO 3520 — Impact Investing and Social Finance
- INNO 4225 — Growth, Acquisitions, and Alliances
- INNO 4983 — Special Topics in Innovation
- MKTG 2301 — Marketing and Society
Substitutions
Possible equivalents for this program — dashed means a suggestion, not a rule, and every substitution needs your advisor's approval:
- ENGW 1102 ↔ ENGW 1111 (tier C)
- ENGW 3304 ↔ ENGW 3307 (tier C)
- ENGW 3307 ↔ ENGW 3315 (tier C)
- MATH 1231 ↔ MATH 1241 (tier C)
- MATH 1241 ↔ MATH 1251 (tier C)
- MATH 1241 ↔ MATH 1341 (tier C)
- MATH 1241 ↔ MATH 1245 (tier C)
- MATH 1241 ↔ MATH 1340 (tier C)
Parsed from the catalog by NU Map; the structured machine copy is in this college's JSON for the 2027 catalog, under business-administration-and-psychology-bs-oakland, and the official page is the authority.