Economics and Business Administration, BS (Oakland)
Undergraduatemajor2027 catalogSocial Sciences HumanitiesOakland128 semester hours totalunverified parse — check the source
Official catalog page for this program
Introduction to College
- One of:
Required Economics Courses
- ECON 1115 — Principles of Macroeconomics
- ECON 1116 — Principles of Microeconomics
- ECON 2315 — Macroeconomic Theory
- ECON 2316 — Microeconomic Theory
- One of:
- ECON 2560 — Applied Econometrics
Economics Electives
From the catalog
Complete five courses from the following ranges, with no more than one at the introductory (1000) level. Unless otherwise noted in specific combined majors, required core economics courses cannot be counted as electives by students completing Department of Economics programs:
ECON 1200 to ECON 1999
ECON 2990 to ECON 3559
ECON 3561 to ECON 4689
ECON 4692 or ECON 4997 (Capstone may be taken as an elective.)
ECON 4900 to ECON 4999
ECON 5200 to ECON 5999
- Choose 20 semester hours from:
- Any ECON course numbered 1200–1999
- Any ECON course numbered 2990–3559
- Any ECON course numbered 3561–4689
- Any ECON course numbered 4900–4999
- Any ECON course numbered 5200–5999
Accounting
Finance
- FINA 2201 — Financial Management
Marketing
- MKTG 2201 — Introduction to Marketing
Organizational Behavior
International Business/Social Responsibility
- INTB 1203 — International Business and Global Social Responsibility
Business Experiential Learning
From the catalog
Complete at least one of the following experiences:
- BUSN 4945 — Experiential Professional Practicum
- COOP 3945 — Co-op Work Experience
- COOP 3946 — Co-op Work Experience--Half Time
- COOP 3947 — Co-op Work Experience Abroad--Half Time
- COOP 3948 — Co-op Work Experience Abroad
- EEBA 2945 — Internship Experience
- EEBA 2948 — Internship Experience Abroad
Mathematics
From the catalog
Complete one of the following. It is highly recommended that students who take MATH 1231 register for sections restricted to Economics majors or Economics combined majors.
- One of:
Digital Skills
- MISM 2510 — Fundamentals of Information Analytics
Co-op Preparation
- One of:
Integrative and Capstone Requirement
- STRT 4501 — Strategy in Action
Concentrations (choose 1)
Entrepreneurial Startup
From the catalog
Complete two electives, one of which may come from the Additional Electives list:
Additional Electives
One course from an approved Dialogue may count toward the additional elective.
- INNO 2301 — Innovation!
- ENTR 4501 — Integrated Studies in Entrepreneurial Startups
From the catalog
Additional Electives
- Choose 8 semester hours from:
- ENTR 2303 — Marketing Strategies for Startups
- ENTR 3305 — Business Model Design and Innovation
- ENTR 3330 — Design Thinking for Startups
- ENTR 2215 — Understanding Family Enterprise
- ENTR 2225 — Examining Family Business Dynamics Through Film
- ENTR 3217 — Global Family Business Leadership
- ENTR 3304 — Entrepreneurship and Innovation Law
- ENTR 3401 — Consulting Operations and Growth in Small and Medium Enterprises
- ENTR 3945 — New Venture Development: Startup Immersion
- ENTR 4414 — Bridging Conflict, Creating Diversity
- ENTR 4983 — Special Topics in Entrepreneurship
- FINA 4610 — Entrepreneurial Finance and Private Equity
- INNO 2206 — Global Social Enterprise
- INNO 2304 — Industry Disruption and Corporate Transformation
- INNO 2414 — The Social Impact of Business
- INNO 3303 — Digital Platform Strategies and Data-Driven Business Models
- INNO 3309 — Funding and Measuring Social Impact
- INNO 3335 — Product Innovation and Portfolio Management
- INNO 4225 — Growth, Acquisitions, and Alliances
- INNO 4983 — Special Topics in Innovation
Finance
From the catalog
Complete three of the following:
The following courses may not be used toward a Finance concentration elective: FINA3740, FINA3750
- One of:
- Choose 12 semester hours from:
- One of:
- FINA 2730 — Fintech and Financial Innovation
- FINA 3301 — Corporate Finance
- FINA 3303 — Investments
- FINA 3305 — Real Estate Principles
- FINA 3401 — Responsible Investing
- FINA 4219 — Portfolio Management
- FINA 4220 — Behavioral Finance
- FINA 4320 — International Financial Management
- FINA 4335 — Computational Methods and Their Applications in Finance
- FINA 4340 — Blockchain Applications in Finance
- FINA 4350 — Applied Financial Econometrics and Data Modeling
- FINA 4370 — Financial Modeling
- FINA 4390 — Machine Learning in Finance
- FINA 4410 — Valuation and Value Creation
- FINA 4412 — Personal Financial Planning
- FINA 4420 — Mergers and Acquisitions
- FINA 4460 — Algorithmic and Robo-Trading
- FINA 4512 — Financial Risk Management
- FINA 4514 — Investment Banking
- FINA 4516 — Real Estate Finance
- FINA 4524 — Credit Analysis
- FINA 4526 — Core Topics in Alternative Investments
- FINA 4604 — Fixed-Income Securities
- FINA 4610 — Entrepreneurial Finance and Private Equity
- FINA 4983 — Special Topics in Finance
Fintech
From the catalog
Complete two of the following:
- One of:
From the catalog
Choose one option below:
- Choose 4 semester hours from:
- Choose 8 semester hours from:
Marketing
From the catalog
Complete three of the following:
Note: MKTG 2601 cannot be used towards a Marketing elective.
- One of:
- Choose 12 semester hours from:
- ENTR 4414 — Bridging Conflict, Creating Diversity
- MKTG 2301 — Marketing and Society
- MKTG 2602 — Quantitative Analysis of Consumer Data
- MKTG 2720 — Enabling Technologies for Consumer Engagement
- MKTG 2801 — Fashion Marketing and Branding
- MKTG 3301 — Marketing Management
- MKTG 3401 — Marketing Research
- MKTG 3402 — Gaining Insights from Consumer Data
- MKTG 3501 — Marketing Analytics
- MKTG 3720 — Brand Management
- MKTG 3945 — Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise
- MKTG 4120 — Undergraduate Research Practicum in Marketing
- MKTG 4220 — Marketing in Asia
- MKTG 4420 — Sales Management
- MKTG 4502 — Managing Customer Engagement in a Service World
- MKTG 4504 — Advertising and Brand Promotion
- MKTG 4506 — Consumer Behavior
- MKTG 4508 — Digital Marketing
- MKTG 4510 — New Product Development
- MKTG 4512 — International Marketing
- MKTG 4604 — Creating Business Value with Data and AI Technologies
- MKTG 4605 — Demand Generation and Growth Marketing
- MKTG 4606 — Digital, Analytics, Technology, and Automation Research Practicum
- MKTG 4720 — Understanding the Platform Economy
- MKTG 4983 — Special Topics in Marketing
Social Innovation and Entrepreneurship
From the catalog
Complete two of the following, one of which may come from the additional elective list:
One course from an approved Dialogue may count toward the additional elective.
- INNO 2301 — Innovation!
- INNO 4506 — Integrated Studies in Social Innovation and Entrepreneurship
From the catalog
Additional Electives
- Choose 8 semester hours from:
- INNO 2206 — Global Social Enterprise
- INNO 2414 — The Social Impact of Business
- INNO 3309 — Funding and Measuring Social Impact
- ENTR 2303 — Marketing Strategies for Startups
- ENTR 3217 — Global Family Business Leadership
- ENTR 3304 — Entrepreneurship and Innovation Law
- ENTR 3305 — Business Model Design and Innovation
- ENTR 3330 — Design Thinking for Startups
- ENTR 4983 — Special Topics in Entrepreneurship
- INNO 2304 — Industry Disruption and Corporate Transformation
- INNO 3335 — Product Innovation and Portfolio Management
- INNO 3520 — Impact Investing and Social Finance
- INNO 4225 — Growth, Acquisitions, and Alliances
- INNO 4983 — Special Topics in Innovation
- MKTG 2301 — Marketing and Society
GPA requirements
- Grades in the following four economics courses must average to a minimum of C (2.000):
- A minimum 2.000 GPA is required in business courses.
Substitutions
Possible equivalents for this program — dashed means a suggestion, not a rule, and every substitution needs your advisor's approval:
- MATH 1231 ↔ MATH 1241 (tier C)
- MATH 1241 ↔ MATH 1251 (tier C)
- MATH 1241 ↔ MATH 1341 (tier C)
- MATH 1241 ↔ MATH 1245 (tier C)
- MATH 1241 ↔ MATH 1340 (tier C)
Parsed from the catalog by NU Map; the structured machine copy is in this college's JSON for the 2027 catalog, under economics-and-business-administration-bs-oakland, and the official page is the authority.