Marketing, Minor

Undergraduateminor2027 catalogBusinessverified parse

Official catalog page for this program

Required Courses

• One of:
  • MKTG 2201 — Introduction to Marketing
  • MKTG 2209 — Introduction to Marketing

Electives

From the catalog

Complete three of the following:

• Choose 12 semester hours from:
  • ENTR 4414 — Bridging Conflict, Creating Diversity
  • MKTG 2301 — Marketing and Society
  • MKTG 2602 — Quantitative Analysis of Consumer Data
  • MKTG 2720 — Enabling Technologies for Consumer Engagement
  • MKTG 2801 — Fashion Marketing and Branding
  • MKTG 3301 — Marketing Management
  • MKTG 3401 — Marketing Research
  • MKTG 3402 — Gaining Insights from Consumer Data
  • MKTG 3501 — Marketing Analytics
  • MKTG 3720 — Brand Management
  • MKTG 3945 — Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise
  • MKTG 4120 — Undergraduate Research Practicum in Marketing
  • MKTG 4420 — Sales Management
  • MKTG 4502 — Managing Customer Engagement in a Service World
  • MKTG 4504 — Advertising and Brand Promotion
  • MKTG 4506 — Consumer Behavior
  • MKTG 4508 — Digital Marketing
  • MKTG 4510 — New Product Development
  • MKTG 4512 — International Marketing
  • MKTG 4604 — Creating Business Value with Data and AI Technologies
  • MKTG 4605 — Demand Generation and Growth Marketing
  • MKTG 4606 — Digital, Analytics, Technology, and Automation Research Practicum
  • MKTG 4720 — Understanding the Platform Economy
  • MKTG 4983 — Special Topics in Marketing

GPA requirements

• Minimum 2.000 GPA required in all courses completed

Substitutions

Possible equivalents for this program — dashed means a suggestion, not a rule, and every substitution needs your advisor's approval:

• MKTG 2201 ↔ MKTG 2209 (tier A, one counts as the other)

What the tiers mean

Parsed from the catalog by NU Map; the structured machine copy is in this college's JSON for the 2027 catalog, under marketing-minor, and the official page is the authority.