Brand Management, Minor

Undergraduateminor2027 catalogBusinessverified parse

Official catalog page for this program

Required Courses

• One of:
  • MKTG 2209 — Introduction to Marketing
  • MKTG 2201 — Introduction to Marketing
• MKTG 3720 — Brand Management

Electives

From the catalog

Complete two of the following with at least one course from MKTG:

• Choose 8 semester hours from:
  • INNO 2301 — Innovation!
  • MGMT 3530 — Project Management
  • MKTG 2720 — Enabling Technologies for Consumer Engagement
  • MKTG 2801 — Fashion Marketing and Branding
  • One of:
    • MKTG 3401 — Marketing Research
    • MKTG 3402 — Gaining Insights from Consumer Data
  • MKTG 4502 — Managing Customer Engagement in a Service World
  • MKTG 4504 — Advertising and Brand Promotion
  • MKTG 4506 — Consumer Behavior
  • One of:
    • MKTG 4510 — New Product Development
    • ENTR 3330 — Design Thinking for Startups
    • INNO 3335 — Product Innovation and Portfolio Management
  • MKTG 4720 — Understanding the Platform Economy

GPA requirements

• Minimum 2.000 GPA required in all courses completed

Substitutions

Possible equivalents for this program — dashed means a suggestion, not a rule, and every substitution needs your advisor's approval:

• MKTG 2201 ↔ MKTG 2209 (tier A, one counts as the other)

What the tiers mean

Parsed from the catalog by NU Map; the structured machine copy is in this college's JSON for the 2027 catalog, under brand-management-minor, and the official page is the authority.