Introduces the fundamentals of integrated marketing including digital communications, digital media, and marketing management. Examines how effective messaging and engagement are created through content production, analytics, strategy, and technology. Explores use of social media, search engine optimization and search engine marketing, email campaigns, content strategy, automated marketing solutions, media relations, and other core communications strategies. Focuses on creating, building, and measuring an integrated digital presence for an organization across the full range of modern marketing channels.