DGM 6705 — Search Engine Optimization and Brand Strategy
3 semester hoursGraduateLecture
Examines best practices and advanced tactics for optimizing search engine performance for awareness and branding. Students use the latest tools and techniques for content optimization and link-building strategies. Explores brand strategy in the context of universal search such as creating a consistent identity across the web and social media; using content marketing to expand reach; and integrating AI, social media, video platforms, and traditional search engines to create a 360-degree brand view.