DGM 6730 — Advanced Analytics and Search Engine Optimization
3 semester hoursGraduateLecture
Focuses on the advanced aspects of search engine optimization and analytics. Covers AI, machine learning, state-of-the-art approaches for leveraging natural language processing, technologies for optimizing digital content, and voice search and how they relate to digital marketing strategies. Explores content optimization for voice search and how to identify key performance indicators to track progress and optimize performance.