DGM 6725 — Marketing Automation for Customer Service
3 semester hoursGraduateLecture
Focuses on the fundamentals of marketing automation, including both programmatic and automated solutions for content management and delivery. Examines how customer data is collected and tracked, how to segment data to personalize communication, and how to effectively monitor and respond to customer feedback. Studies how to strategically leverage a variety of technologies—such as AI and marketing automation and chat technology—to build effective customer journeys, optimize customer service operations, and manage large-scale conversations with a global audience.