DGM 6715 — Introduction to Customer Experience
3 semester hours Graduate Lecture
Introduces students to the fundamental principles and components of delivering value to customers, and how to keep them continuously engaged through interactions in a variety of channels with a company’s product portfolio. Covers the importance of satisfaction and personal identification with brand, experiential marketing, product and service throughout the customer journey.
Prerequisites
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Data updated Sep 2026 · page generated 2026-09-10.