MKT 3010 — Digital Marketing
3 semester hoursUndergraduateLectureusually offered: fall, springOnlineOnline
Explores the transition of traditional marketing to human-centric marketing in the digital age. Addresses evolving customer needs requiring business to utilize ever-changing technology in digital marketing. Discusses human-centric concepts including power shifts, human connectivity, changes in human lives, and user experience for customers. Offers students an opportunity to develop greater understanding of customer paths, new marketing metrics and practices, omnichannel marketing, customer engagement, and the use of social media.
Prerequisites
- MKT 2100 (min D-)
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2025 | 1 | 19 | 30 | 63% | 11.0 |
| Spring 2026 | 1 | 10 | 30 | 33% | 20.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 0% · Th 0% · F 0%
Common patterns: async (100% of sections) — in patterns, R means Thursday
Professors
Fall
- Adebukola Ajao (100% of students) · reviews
Spring
- Adebukola Ajao (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Unlocks
Courses that list MKT 3010 in their prerequisites.
Links
Official catalog (MKT course descriptions) · All MKT courses · Plan it at numap.app