CMN 3800 — Designing and Implementing a Promotional Campaign
3 semester hoursUndergraduateLectureusually offered: fall, springOnlineOnline
Offers students an opportunity to design and implement a digitally based promotional campaign for an external sponsoring organization. During the campaign design phase, students become part of a creative team, perform target audience research, analyze the research findings, review key performance indicators, and develop a communication plan. During the campaign implementation phase, students execute the communication plan. Implementation includes creating email marketing and social media marketing messages, calls to action, client presentations, monitoring campaign results, and performing an overall project assessment. Each phase includes project updates to the sponsor and self-reflection on the learning experience. Students develop deliverables and track their work using a leading-edge marketing automation platform.
Prerequisites
- MKT 3010 (min D-)
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2025 | 1 | 8 | 30 | 27% | 22.0 |
| Spring 2026 | 1 | 9 | 30 | 30% | 21.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 0% · Th 0% · F 0%
Common patterns: async (100% of sections) — in patterns, R means Thursday
Professors
Fall
- Christina Inge (100% of students) · reviews
Spring
- Christina Inge (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Unlocks
Courses that list CMN 3800 in their prerequisites.
Links
Official catalog (CMN course descriptions) · All CMN courses · Plan it at numap.app