MKT 2100 — Principles of Marketing

3 semester hoursUndergraduateLectureusually offered: fall, springBostonOnlineOnlineTraditional

Introduces the fundamentals of marketing management, including marketing strategy, consumer decision making, market segmentation and targeting, product, promotion, distribution, and pricing strategies. Emphasizes the importance of ethical behavior in marketing in both profit and nonprofit organizations operating at a domestic or a global level.

Prerequisites

one of:
- MGT 1100 (min D-)
- CMN 1100 (min D-)
- CMN 1103 (min D-)
- CMN 2210 (min D-)
- HMG 1100 (min D-)

Offering history

Term	Sections	Enrolled	Capacity	Full	Open seats/section
Fall 2025	2	48	60	80%	6.0
Spring 2026	2	56	60	93%	2.0

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 0% · T 0% · W 19% · Th 29% · F 0%

Common patterns: async (52% of sections), R (29% of sections), W (19% of sections) — in patterns, R means Thursday

Professors

Fall

Carolyn Boviard (100% of students) · reviews

Spring

Marcus Gilles (54% of students)
Carolyn Boviard (46% of students) · reviews

Percentages are each professor's average share of the season's enrolled students in recent terms.

Unlocks

MKT 2220, MKT 3010

Courses that list MKT 2100 in their prerequisites.

Links

Official catalog (MKT course descriptions) · All MKT courses · Plan it at numap.app