Brand Management, Graduate Certificate (Boston)

Graduatemajor2027 catalogBusinessBoston12 semester hours totalverified parse

Official catalog page for this program

Core Requirements

• MKTG 6418 — Customer Value and the Enterprise
• MKTG 6430 — Driving Marketing Performance: Measure, Analyze, Profit

Electives

From the catalog

In consultation with advisor, complete 8 graduate-level semester hours for which prerequisites have been met:

• Choose 8 semester hours from:
  • MKTG 6410 — Qualitative Marketing Research
  • MKTG 6411 — Quantitative Marketing Research
  • MKTG 6414 — New Product Development
  • MKTG 6419 — Managing Customer Engagement in a Service World
  • MKTG 6426 — Consumer Behavior

GPA requirements

• Minimum 3.000 GPA required

Parsed from the catalog by NU Map; the structured machine copy is in this college's JSON for the 2027 catalog, under brand-management-graduate-certificate-boston, and the official page is the authority.